Glossary
Client Report
Client reports prove group posting work happened: deliveries, rejections, groups reached, optional Lead Radar matches. Agencies export client reports from MaherPost with optional scheduled email delivery.
Typical sections
- Executive summary (3 bullets)
- Delivery table by campaign
- Pending/rejected notes
- Account Health trend
- Next week plan
Why marketers care
Agency clients pay for outcomes they cannot see. Group posting happens off their main feed. Without a report, your work looks invisible and renewals get shaky. A clean export turns log data into trust. Numbers beat vague “we posted everywhere” updates in retention calls. Clients renew when they see pending, rejected, and success rows explained in plain language. A good report answers “what happened,” “what we learned,” and “what happens next.”
Common mistakes
- Sending raw CSV with no summary narrative
- Hiding rejections instead of explaining fixes
- No link between report metrics and next week’s plan
- Omitting Lead Radar inbound stats when clients pay for “social listening”
Example in practice
An agency runs weekly promos for a SaaS client across 28 groups. Friday they export a client report: 26 successful deliveries, 1 pending admin approval, 1 rejection for promo-day rules. Executive summary notes Account Health stayed green and lists three groups removed for repeat rejections. The client forwards the PDF internally and approves next month’s retainer without a status meeting. The agency adds Lead Radar match counts to the same report so inbound and outbound show up in one doc.
In MaherPost
Pull client reports from the same dashboard that powers delivery logs. Filter by client workspace, campaign, or date range. Schedule email delivery for Monday mornings. White label poster resellers brand the export with their logo. Core MaherPost at $37/mo includes reporting for operators running their own accounts or a handful of clients. Pair reports with next week’s bundle plan so clients see strategy, not just stats. White label resellers swap MaherPost branding for theirs on the same export pipeline.
Related reading
Use Client Report in your group campaigns
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