Glossary
Client Report
A client report is an exported summary of MaherPost delivery logs, campaign activity, and Lead Radar metrics agencies send to marketing clients.
A client report shows that the group posting actually happened: deliveries, rejections, groups reached, and, if you include them, Lead Radar matches. Agencies export these from MaherPost and can schedule them to go out by email.
Typical sections
- Executive summary (3 bullets)
- Delivery table by campaign
- Pending/rejected notes
- Account Health trend
- Next week plan
Why marketers care
Group posts do not appear on the client’s own feed, so unless you show them the work, they have no way of seeing it. That makes renewals harder than they should be. A report that lists delivered, pending, and rejected posts, with a plain explanation of each problem and what you are changing, does more in a retention call than “we posted everywhere.”
Common mistakes
- Sending a raw CSV with no summary
- Leaving out rejections instead of explaining the fix
- Reporting numbers with no connection to next week’s plan
- Omitting Lead Radar stats when the client is paying for social listening
Example in practice
An agency runs weekly promos for a SaaS client in 28 groups. On Friday they export the report: 26 delivered, 1 pending admin approval, and 1 rejected under a group’s promo-day rule. The summary notes that Account Health stayed green and lists three groups dropped for repeat rejections. Lead Radar match counts go in the same document, so inbound and outbound sit side by side. The client forwards the PDF internally and renews the retainer without asking for a status meeting.
In MaherPost
Reports pull from the same data as the delivery logs. Filter by client workspace, campaign, or date range, and schedule delivery for Monday morning if you like. Resellers on the white label poster program put their own logo on the export. Attach next week’s bundle plan so the client sees where the work is going, not only what it produced.
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