Glossary
RSS Automation
RSS automation connects a feed URL to group post templates. New blog posts, products, or changelog entries become draft campaigns instead of manual copy-paste marathons.
Example template
Shopify new product RSS triggers:
{New|Fresh}: {{title}}. {{excerpt}}. Link in first comment.
Spintax wraps static text. First comment holds product URL.
Why marketers care
Content teams publish daily. Group distribution manually breaks first. RSS automation keeps groups fed with fresh posts without hiring another full-time paste operator. Your blog RSS becomes a draft factory, not a forgotten checkbox. Every new article is a group campaign waiting for a two-minute human approve step. RSS without approval is how brands accidentally spam twelve groups with broken excerpts. Human eyes on the draft take less time than damage control.
Common mistakes
- Auto-publishing RSS items with zero manual review month one
- Dumping every feed item to every group the same hour
- Templates with no spintax, so every group gets identical text
- Forgetting one-post-per-group-per-day caps on promo RSS content
- Mapping RSS fields that truncate awkwardly in mobile group previews
Example in practice
A SaaS team connects their changelog RSS to MaherPost. Each release generates a draft with spintax intro lines and dynamic title merge fields. The marketer approves three drafts weekly, assigns each to a “Product feedback groups” bundle of 14 communities, and schedules with 4-minute delays. First comment links to docs. Groups stay updated. The team stops skipping group distribution on busy release weeks. Product marketing finally treats groups like email: automated draft, human approve, measured delivery.
In MaherPost
Connect feed URLs in the dashboard. Map fields to campaign composer templates with spintax and comment links. Drafts land in an approval queue before any publish. Pair with group bundles and Account Health checks. Included at $37/mo for teams publishing recurring content. Cap frequency so RSS bursts do not look like spam storms. Pair feeds with unique copy templates so product launches still vary across groups.
Related reading
Use RSS Automation in your group campaigns
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