Glossary
Posting Delay
Posting delay is the wait time between publishing to each Facebook group in a MaherPost campaign, usually randomized to mimic human pacing.
Posting delays spread a bulk campaign over minutes instead of seconds. Thirty-second gaps across fifty groups look automated no matter how good your spintax is.
Recommended starting range
3 to 5 minutes between promo posts for warmed accounts. Longer during warmup mode.
Why marketers care
Posting fast feels efficient until Meta notices the pattern. A delay adds a few minutes to a campaign and protects months of posting access. Random gaps work better than fixed ones, because nobody posts to twelve groups exactly four minutes apart. A 90-minute campaign is an inconvenience; a 48-hour restriction is worse.
Common mistakes
- Fixed 30-second gaps because “the campaign takes too long”
- No delay at all on link-heavy promo posts
- Using mature-account delays during warmup week
- Randomizing between 10 and 15 seconds and calling it human
- Delays so short the campaign finishes before you could have posted twice by hand
Example in practice
A fitness studio sends a free trial offer to 20 local groups. With delays averaging 4 minutes, the campaign takes about 80 minutes instead of 10, and the owner answers DMs as usual while Chrome stays open. Account Health stays green. An earlier test with 45-second gaps had produced yellow warnings and pacing alerts until they added more spintax. They now schedule promos on days when the browser can stay open, not between back-to-back client sessions.
In MaherPost
Set a minimum and maximum delay for each campaign in the campaign composer, and MaherPost picks a random wait within that range before each post. Warmup mode suggests longer defaults, and Account Health flags aggressive settings before you publish. Longer delays also give admins time to approve pending posts before the next one goes out. Set delays together with your group posting limits rather than pushing both to the maximum.
Related reading
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