Glossary

Buying Intent Keyword

A buying intent keyword is a phrase MaherPost Lead Radar monitors in the Facebook groups feed to find posts where someone is looking to hire, buy, or get a recommendation.

Buying intent keywords are the phrases people use when they are ready to spend: “looking for realtor,” “recommend a plumber,” “need business coach,” “best CRM for.” Watching for them means you hear about those posts without scrolling every group yourself.

BROAD vs STRICT

BROAD: more matches and more noise. Useful for discovery when you have time to sort through results.

STRICT: tighter phrasing and higher precision. Better when the quality of each reply matters more than volume.

Add negative keywords to filter out junk, such as DIY threads or people asking for free help only.

Why marketers care

A group post asking for a recommendation converts better than cold outreach because the prospect asked first. Your keyword list decides which of those posts you see. A sloppy list turns Lead Radar into one more inbox you ignore. Short lists beat long ones: start with ten phrases you would genuinely reply to.

Common mistakes

Generic words like “help” or “question” that match almost everything
No negative keywords, so every “free” thread sends an alert
STRICT phrases so narrow they miss buyers who word things differently
Keywords for services you cannot deliver in that area

Example in practice

A home services contractor watches Austin-area groups. Their list includes “recommend a roofer” (STRICT), “need HVAC repair” (BROAD), and the negatives “DIY” and “tenant.” A homeowner posts “anyone know a honest roofer in Cedar Park?” and Lead Radar surfaces it within minutes. The contractor edits the AI draft, offers a free inspection, approves it, and the reply posts through their browser session. That one match turned into a four-figure job, and “Cedar Park” goes on the list at the next review.

In MaherPost

Keywords are set up inside Lead Radar. MaherPost scans the Facebook groups feed for matches, drafts replies for you to approve, and shows that activity next to your outbound group bundle campaigns. Each keyword can be BROAD or STRICT, and negatives live on the same screen. Review matches weekly and drop keywords that only bring in tire kickers.

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