Glossary

Buying Intent Keyword

A buying intent keyword is a phrase MaherPost Lead Radar monitors in the Facebook groups feed to find posts where someone is looking to hire, buy, or get a recommendation.

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MaherPost dashboard with group posting, delivery log, and publishing health

Buying intent keywords catch demand signals: “looking for realtor,” “recommend a plumber,” “need business coach,” “best CRM for.” They turn passive group scrolling into an alert system for people already raising their hand.

BROAD vs STRICT

BROAD: more matches, more noise. Good for discovery when you have time to filter.

STRICT: tighter phrasing, higher precision. Good when reply quality matters more than volume.

Add negative keywords to filter junk matches like DIY threads or free-only requests.

Why marketers care

Group posts with buying intent convert faster than cold outbound because the prospect wrote the ask. Keywords define what you hear above the noise. Get them wrong and Lead Radar becomes another inbox you ignore. Tight lists beat long lists. Start with ten phrases you would actually reply to yourself.

Common mistakes

Using generic words like “help” or “question” that match everything
No negative keywords, so every “free” thread triggers an alert
STRICT phrases so narrow you miss real buyers phrasing differently
Setting keywords for services you cannot actually deliver in that geography

Example in practice

A home services contractor targets Austin-area groups. Keywords include “recommend a roofer” (STRICT), “need HVAC repair” (BROAD), and negatives “DIY” and “tenant”. A homeowner posts “anyone know a honest roofer in Cedar Park?” Lead Radar surfaces it within minutes. The contractor edits the AI draft reply, adds a soft offer for a free inspection, approves, and posts through browser session. One keyword caught a job worth four figures. They add “Cedar Park” as a geo hint in the next keyword review.

In MaherPost

Configure buying intent keywords inside Lead Radar on your $37/mo plan. MaherPost scans the Facebook groups feed for matches, drafts replies you approve, and tracks activity alongside outbound group bundle campaigns. Toggle BROAD or STRICT per keyword. Negative lists live on the same screen so you refine without leaving the product. Review matches weekly and prune keywords that only produce tire kickers.

Use Buying Intent Keyword in your group campaigns

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