Glossary
Every group posting term, in plain words.
Vendors use these words differently. Here is what each one means at MaherPost, with links to the longer guides when a definition is not enough.
25 terms
How posting works
- Browser Session Posting
- Browser session posting publishes to Facebook groups through your logged-in Chrome browser, the same path manual posting uses, not cloud Graph API tokens.
- Campaign Composer
- Campaign composer is the MaherPost editor where you write post copy, apply spintax, select group bundles, set delays, and schedule Facebook group campaigns.
- Chrome Extension Poster
- A chrome extension poster is a Facebook group auto posting tool that runs in Google Chrome and publishes through your logged-in browser session.
- Delivery Log
- The delivery log is the MaherPost record of each group post attempt, showing success, pending, rejected, or failed status with timestamps.
- Graph API
- The Graph API is Meta's official programmatic interface for Facebook data and publishing, but publish_to_groups for member groups was removed for most apps in 2024.
- Posting Delay
- Posting delay is the wait time between publishing to each Facebook group in a MaherPost campaign, usually randomized to mimic human pacing.
- Publish to Groups
- publish_to_groups was a Meta Graph API permission that let third-party apps post to Facebook groups until Meta removed it in April 2024.
Safety and limits
- Account Health
- Account Health is MaherPost's live 0-100 risk score that checks posting pace, content variation, and duplicate patterns before you publish group campaigns.
- Account Restriction
- An account restriction is a temporary or ongoing limit Meta places on your Facebook account, often blocking group posting after spam-like behavior patterns.
- Duplicate Content Flag
- A duplicate content flag is Meta's pattern detection for the same or near-identical post text appearing across many groups or repeated in short time windows.
- Group Admin Approval
- Group admin approval is a Facebook group setting where posts must be reviewed by moderators before appearing in the feed, shown as pending in MaherPost delivery logs.
- Group Posting Limits
- Group posting limits are practical caps on how many Facebook groups you should post to per hour and per day to reduce restriction risk during bulk campaigns.
- Post Rejection
- Post rejection is when a Facebook group post fails to publish because of admin rules, group settings, or Meta policy filters, shown in MaherPost delivery logs.
- Warmup Mode
- Warmup mode is a MaherPost setting that ramps posting volume gradually over days for new accounts or first-time bulk group posters.
Copy and variation
- First Comment
- First comment is a MaherPost feature that automatically posts your link or CTA as the first comment on a group post when admins ban URLs in the post body.
- Spintax
- Spintax is a text format using curly braces and pipe separators to generate multiple unique post variations from one template for Facebook group campaigns.
- Spintax Variation
- A spintax variation is one unique text output generated from a spintax template when MaherPost randomly selects options from each curly-brace block.
- Unique Copy
- Unique copy means each Facebook group in a campaign receives meaningfully different post text to avoid duplicate content detection and admin spam reports.
Leads and automation
- Buying Intent Keyword
- A buying intent keyword is a phrase MaherPost Lead Radar monitors in the Facebook groups feed to find posts where someone is looking to hire, buy, or get a recommendation.
- Client Report
- A client report is an exported summary of MaherPost delivery logs, campaign activity, and Lead Radar metrics agencies send to marketing clients.
- Facebook Groups Feed
- The Facebook groups feed is the aggregated recent posts stream from groups you belong to, which MaherPost Lead Radar scans for buying-intent matches.
- Group Bundle
- A group bundle is a saved list of Facebook groups in MaherPost segmented by niche, geography, or promo rules for targeted campaigns.
- Lead Radar
- Lead Radar is a MaherPost feature that scans your Facebook groups feed for buying-intent keywords and drafts replies you approve before posting.
- RSS Automation
- RSS automation in MaherPost watches blog or product feeds and drafts Facebook group posts when new items publish, with spintax templates and approval queues.
- White Label Poster
- A white label poster is a Facebook group auto posting platform rebranded under your agency domain and logo, with MaherPost handling infrastructure.
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