Glossary
Group Admin Approval
Group admin approval is a Facebook group setting where posts must be reviewed by moderators before appearing in the feed, shown as pending in MaherPost delivery logs.
Strict groups hold every post, or every promotional post, for a moderator to review. MaherPost marks these as pending in the delivery log until they are approved or rejected.
Why marketers care
Pending is not a failure, but it can ruin anything time-sensitive. A flash sale that sits in a queue until an admin checks in at night has already missed its window. Once you know which groups approve slowly, you can schedule around them: keep deadline-driven offers for the fast groups and send softer, evergreen posts to the strict ones. A pending post has not reached anyone yet, so track your pending rate per group.
Common mistakes
- Reporting pending posts to clients as live
- Posting Monday specials in groups that only approve promos on Saturdays
- Posting so often in heavily moderated groups that admins tire of you
- Confusing pending with an account restriction
- Sending the same hard promo every week to groups that queue every business post
Example in practice
A restaurant posts a Tuesday lunch special to a strict neighborhood group at 8 AM. A moderator approves it at 6 PM, well after lunch. The next week they send that group a Wednesday morning tip with lighter promotional wording at 11 AM, when the admins are usually online. Approval takes 90 minutes and engagement comes back. They also start a “fast lane” bundle of the groups whose admins approve quickly, and use it for flash offers.
In MaherPost
Posts waiting on admins are labeled pending in the delivery log. Filter by status to see which parts of a group bundle need different rules, and set posting delay schedules so a campaign finishes while moderators are around. Value-first posts tend to clear queues faster than hard promotions. Groups that are always slow can move to a lower-frequency bundle.
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