Agency Client Reporting for Facebook Group Campaigns

Your client does not care which Chrome extension posted their promo. They want to know whether group marketing brought in leads without putting their brand at risk, and your report has to answer that.

This playbook covers what to report, how often, and how to pull the numbers from MaherPost delivery logs and Lead Radar.

Why group campaigns need custom reporting

Facebook does not give clients a clean “group posts this month” report tied to your agency work. Graph API group metrics died with publish_to_groups. Page Insights ignore member group activity.

So agencies assemble the report themselves from:

• Posts delivered vs pending vs rejected
• Groups reached per campaign
• Lead Radar matches and approved replies (MaherPost)
• Link clicks if using tracked URLs in first comments
• Qualitative notes on admin feedback

MaherPost delivery logs export into report templates on white-label plans.

Metrics that matter (and metrics to skip)

Report these:

Metric	Why client cares
Successful deliveries	Proof work happened
Unique groups posted	Reach breadth
Pending / rejected count	Transparency on friction
Campaign count	Activity volume
Lead Radar matches	Inbound intent (if applicable)
Top performing groups (engagement notes)	Strategy input

Skip or soften these:

• Vanity “impressions” you cannot verify in groups
• Fake ROI multipliers
• Ban guarantees (never promise zero account restriction)

Clients stay with agencies that show rejection rates and leave the ones that hide them.

Report cadence

Weekly snapshot for active local clients (real estate, home services). Short PDF or email: deliveries, issues, next week plan.

Monthly deep dive for retainer clients. Trend lines, group list changes, copy tests, Lead Radar summary.

Live dashboard for clients who want to check numbers themselves, on white-label MaherPost. They log into your branded portal. See /maherpost-white-label/ and white label blog guide.

White-label report structure

1. Cover: client logo, date range, account manager name
2. Executive summary: 3 bullets, plain language
3. Delivery table: campaign name, groups, success rate
4. Issues: rejections, admin warnings, pacing adjustments
5. Inbound leads: Lead Radar section if enabled
6. Next period plan: group additions, copy tests, promo calendar

MaherPost exports delivery logs as CSV, which you merge into your template. Scheduled report emails go out Monday 9am client local time by default.

Multi-client workflow tips

• Keep separate group bundles per client, and never reuse one client’s copy for another
• Keep separate Lead Radar keyword sets per vertical
• Tag campaigns with client code in campaign composer
• One Facebook profile per client when possible, or strict posting windows per account

Read agency managed posting use case and /for/agencies/.

Talking about Account Health with clients

Clients ask “will we get banned?” Show Account Health score trends in reports. Explain yellow scores and pacing changes you made. Reference is Facebook auto poster safe in onboarding docs.

Do not promise a green score forever. Promise careful pacing and quick fixes when it dips.

Pricing reports into retainers

Group posting reports justify $500-$2,000/mo retainers when tied to leads, not posts. Pair delivery metrics with:

• CRM lead count from UTM links
• Call booking data client shares
• Lead Radar reply conversion notes

See manual vs automated cost analysis for internal margin math.

Onboarding checklist

• Client Facebook access documented
• Group list approved in writing
• Copy approval workflow defined
• Report template branded
• Warmup schedule communicated
• Escalation path for restrictions

Tool stack

Role	MaherPost feature
Posting	Campaign composer + spintax
Safety	Account Health
Inbound	Lead Radar
Reporting	Client report export
Brand	White label portal

See how other tools compare on the comparison page.

See pricing