Campaign recipe

Agency-Managed Facebook Group Posting for Clients

How agencies run multi-client Facebook group campaigns with MaherPost bundles, client reports, white label options, and Account Health governance.

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Plenty of agencies sell Facebook group marketing as a retainer line item. The trouble starts in execution: an account manager posting by hand for twelve clients, or the same copy getting recycled across unrelated verticals. MaherPost gives each client its own group bundles, delivery logs, and exportable client reports, so the work looks the same no matter who on the team runs it.

Background reading: /for/agencies/, the white label option, and bulk Facebook group posting.

Workflow steps

Onboard the client: approved group list, promo rules, and legal or compliance sign-off for regulated verticals.
Create a separate bundle for that client and name campaigns consistently, e.g. CLIENTCODE-WEEK12-PROMO.
Run the warmup schedule in week 1 and tell the client what to expect.
Wrap the client-approved base copy in spintax and run a test campaign on 5 groups.
Each week, compose in the campaign composer, run an Account Health pre-flight, and publish at the client’s local best times.
Export the delivery log into your branded report template. Add Lead Radar matches if the client uses it.
Once a month, audit the group list (drop dead groups), replace stale spintax, and review any restrictions with the client.

The full version of this process lives in the agency client reporting playbook.

Keep clients isolated

Never share between clients:

Group bundles
Spintax templates with client-specific claims
Facebook sessions (ideally one profile per client)
Lead Radar keyword sets

Always keep separate:

Campaign names (CLIENTCODE-WEEK12-PROMO)
Report exports for each billing period
Account Health notes in client communication

Skip these rules and you eventually post a listing in the wrong city, or put two competing clients in the same promo template.

Weekly cadence recommendation

Day	Activity
Mon	Compose and queue client campaigns for the week
Tue - Thu	Publish with posting delays and client-local timing
Fri	Export delivery logs. Send weekly client reports.
Daily	Lead Radar review for clients with inbound monitoring

Safety notes

Put it in the contract: there is no zero-ban guarantee, the client approves copy and the group list, and the agency pauses on restriction signals.

Walk through Account Health at kickoff and keep posting limits conservative for every client. Link the safe posting guide and post without ban in your onboarding docs.

Write the escalation path into each client SOP. If a restriction signal appears, pause that client’s campaigns, tell the client, and resume at half volume.

Reporting deliverables

A weekly PDF or email covering:

Posts delivered, pending, and rejected
Groups reached
Lead Radar matches (if applicable)
Account Health trend
Plan for next week

MaherPost can send these reports on a schedule. White label resellers deliver them through a branded portal. Clients tend to stay longer when they can see delivery logs and rejection rates rather than a vague summary.

White label vs MaherPost

MaherPost ($29/mo): you run MaherPost for clients under the MaherPost brand or a co-brand.

White label (contact for fees): clients log in on your domain and you set the pricing. See the white label guide.

Vertical playbooks

Link client SOPs to the matching niche page:

Tool comparisons for agency pitches

To sanity-check retainer pricing internally, run the numbers in manual vs automated cost.

Checklist per new client

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